In 2022, the American University of Malta (AUM) enlisted Nexa’s assistance in boosting sales during a challenging period. Our collaboration began in June 2022 when the university had only enrolled 100 physical students on campus. Upon assuming responsibility for marketing and lead generation, we identified significant issues. The AUM marketing team had previously attempted lead generation, overlooking 500 leads due to challenges in utilizing technology investments like Salesforce. Lack of proficiency in Salesforce and related platforms hindered lead management, tracking, and nurturing. Additionally, we observed suboptimal management of the website and assets, with some avenues for lead generation left unattended.

The university faced challenges including negative online PR that demanded strategic content development for narrative override. Visa limitations posed potential enrollment restrictions for students. Ineffective use of Salesforce hindered accurate lead and enrollment tracking. The absence of new tools for capturing and monitoring leads impacted overall efficiency. Online reputation management involved addressing negative PR through strategic content and reputation repair efforts. Visa-related challenges acted as barriers, limiting opportunities for potential student enrollment.