Established in 2018, Ignite School, an American curriculum institution in Al Warqa’a 3, faced challenges in student acquisition and retention, exacerbated by factors such as COVID-19, a lack of organic keyword rankings, and limited geo-location targeting. In October 2019, the school director engaged the Nexa team to implement a data-driven lead acquisition strategy. The team addressed backend website issues, boosting online visibility, and refined the targeting strategy to effectively reach local parents. These efforts aimed at enhancing Ignite School’s competitiveness in the saturated education market of Dubai and the UAE.

The implemented solutions encompassed a comprehensive approach to enhance Ignite School’s online presence. This involved a meticulous refresh of the keyword list, strategically implemented through on-page optimization to boost search engine visibility. To address the challenges posed by local competition, Google Listing optimization was undertaken, refining the local targeting strategy. Technical hurdles were mitigated by resolving crawl and indexing issues, ensuring seamless search engine accessibility. Backlinking activities were initiated to increase website visibility, fostering a robust online footprint. Additionally, measures were taken to improve the website’s loading time, effectively reducing the bounce rate and enhancing the overall user experience for potential students and parents.