Remote
Search Engine Optimisation (SEO) Specialist
Job Description:
We are seeking a highly skilled and experienced SEO Specialist with a proven track record of driving substantial organic traffic across various sectors. The ideal candidate will possess a deep understanding of search engine optimization strategies, algorithms, and best practices, coupled with the ability to adapt these principles to diverse industries.
Responsibilities:
Develop and Implement SEO Strategies:
- Formulate and execute comprehensive SEO strategies tailored to the unique needs of different sectors.
- Stay abreast of industry trends, algorithm updates, and best practices to ensure the implementation of cutting-edge SEO techniques.
Keyword Research and Analysis:
- Conduct thorough keyword research to identify high-potential and relevant keywords for each sector.
- Analyze and refine keyword strategies based on search volume, competition, and user intent.
On-Page Optimization:
- Optimize website content, meta-tags, and other on-page elements to enhance search engine visibility.
- Collaborate with content creators to ensure that on-page content aligns with SEO goals.
Off-Page Optimization and Link Building:
- Develop and implement effective link-building strategies to enhance website authority across diverse sectors.
- Build and maintain relationships with relevant influencers, websites, and industry partners for backlink opportunities.
Technical SEO:
- Conduct technical audits to identify and address website issues affecting SEO performance.
- Collaborate with the development team to implement technical SEO improvements.
Performance Monitoring and Reporting:
- Utilize analytics tools to monitor key performance indicators such as organic traffic, bounce rate, and authority score.
- Prepare regular reports detailing the effectiveness of SEO strategies and provide actionable insights for improvement.
Conversion Rate Optimization (CRO):
- Collaborate with UX/UI teams to optimize website elements for improved user experience and conversion rates.
- Implement A/B testing and analyze data to refine CRO strategies.
Stay Informed and Educate:
Keep abreast of industry trends, algorithm changes, and emerging SEO tools.
Share knowledge with the team and stakeholders, fostering a culture of continuous learning.
Qualifications:
- Proven experience as an SEO Specialist with a track record of significantly increasing organic traffic and reducing bounce rates across multiple sectors.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Moz, SEMrush, and others.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to adapt strategies to suit different industries and target audiences.
- Stay current with industry trends and continuously seek opportunities for improvement.
If you are a results-driven SEO professional with a diverse background in optimising websites for various sectors, we invite you to apply and contribute to our dynamic and collaborative team.