Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!
According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership’s vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels.
The landscape gets more complicated when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way, activities, or how new technologies, like Google’s Search Generative Experience, might change how we do search marketing.
However, successful marketers understand that while branding, features, and formats inevitably change across digital tools and platforms over time, the fundamentals of how to use the tools and platforms to support your goals evolve at a steadier pace.
Keeping up to speed is about having the skills in place to adapt while keeping on top of changes and developments to create opportunities where and when you can.
